Sinfonia da Vita, Op. 1: Guy Kawasaki: Know Thyself and Niche Thyself

Thursday, July 17, 2008

Guy Kawasaki: Know Thyself and Niche Thyself

In promoting something, how do we become the 'single white tulip in the field of other crappy tulips'? Guy Kawasaki not only advises us how to make ourselves and our products and services special, but reminds us to be pragmatic as well. Put your shoes into those of your customers.

¶ 7/17/2008 08:25:00 pm

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Name: ah lum

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Joker who spends his free time milling around NUS pretending to be a student...

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