Thursday, September 06, 2007
By chance I view this rather disturbing commercial on Kids Central. It is a commercial for Swensens.
It opens with this little girl having a craving for Swensens. So she screams for it. To prove the point, the word NOW with countless exclamation marks appears on the screen.
In the next shot, we see the parents bringing the little girl to a Swensen's outlet. Right after we see the three of them at a booth with lots and lots of food. The last shot shows the little girl smiling contently with a tall cup of ice-cream next to her.
Quite disturbing right? Parents probably won't want their young kids to view this, because the next people to be walking to a Swensen's outlet might be THEM. If that actually happens, I'd say Swensen's marketing ploy works - harping on kid's wants, pressurising their desires to act out.
¶ 9/06/2007 03:54:00 pm It opens with this little girl having a craving for Swensens. So she screams for it. To prove the point, the word NOW with countless exclamation marks appears on the screen.
In the next shot, we see the parents bringing the little girl to a Swensen's outlet. Right after we see the three of them at a booth with lots and lots of food. The last shot shows the little girl smiling contently with a tall cup of ice-cream next to her.
Quite disturbing right? Parents probably won't want their young kids to view this, because the next people to be walking to a Swensen's outlet might be THEM. If that actually happens, I'd say Swensen's marketing ploy works - harping on kid's wants, pressurising their desires to act out.
