Sunday, August 15, 2004
Two articles from Reader's Digest, April 2004 issue:
* * *
MARKETING FOR BEGINNERS (filler at the end of the article "Spider Man", Pg 91)
You see a gorgeous girl at a party and you say to her, "Hi, I'm very rich. Marry me!" That's Direct Marketing.
You see a gorgeous girl at a party and you get her telephone number. The next day you call and say, "I'm very rich. Marry me." That's Telemarketing.
You're at a party and see a gorgeous girl. She walks up to you and says, "You are very rich." That's Brand Recognition.
You see a gorgeous girl at a party and say to her, "I'm rich. Marry me." She slaps your face. That's Customer Feedback.
* * *
HONESTLY, WHAT WOULD YOU DO? (Pg 70)
(Reader's Digest asked more than 1600 people across Asia how they would act if faced with ten everyday dilemmas)
Q1
As you leave the supermarket, you realise that the cashier has given you US$10 too much in change. Would you return and give the money back?
YES / NO
Q2
You think you can get away with paying less tax if you conceal some of your income on your annual tax return. Would you do so?
YES / NO
Q3
You need some envelopes and pens for your family's personal use. Would you take them from the supply at your office?
YES / NO
Q4
You find a wallet in the street with US$50 inside, as well as an address and a phone number. Would you return it to the owner?
YES / NO
Q5
You see your best friend's husband/wife having what appears to be a romantic dinner with a stranger. Would you feel obliged to tell your friend what you have seen?
YES / NO
Q6
The towels in your hotel bathroom are very attractive. Would you put one in your suitcase and walk away with it?
YES / NO
Q7
A friend offers you an illegal copy of an expensive computer software for free. Would you accept it and install it on your own computer for free?
YES / NO
Q8
While dropping off a file on an absent colleague's desk, you see a statement for his bank account. Would you take a quick look?
YES / NO
Q9
You are applying for a job but do not have the exact qualification. Do you embellish your resume knowing that you can quickly learn the skill if you get the job?
YES / NO
Q10
You are shopping in a large department store when you see someone sneak an item into their bag. Do you alert security?
YES / NO
¶ 8/15/2004 11:14:00 am * * *
MARKETING FOR BEGINNERS (filler at the end of the article "Spider Man", Pg 91)
You see a gorgeous girl at a party and you say to her, "Hi, I'm very rich. Marry me!" That's Direct Marketing.
You see a gorgeous girl at a party and you get her telephone number. The next day you call and say, "I'm very rich. Marry me." That's Telemarketing.
You're at a party and see a gorgeous girl. She walks up to you and says, "You are very rich." That's Brand Recognition.
You see a gorgeous girl at a party and say to her, "I'm rich. Marry me." She slaps your face. That's Customer Feedback.
* * *
HONESTLY, WHAT WOULD YOU DO? (Pg 70)
(Reader's Digest asked more than 1600 people across Asia how they would act if faced with ten everyday dilemmas)
Q1
As you leave the supermarket, you realise that the cashier has given you US$10 too much in change. Would you return and give the money back?
YES / NO
Q2
You think you can get away with paying less tax if you conceal some of your income on your annual tax return. Would you do so?
YES / NO
Q3
You need some envelopes and pens for your family's personal use. Would you take them from the supply at your office?
YES / NO
Q4
You find a wallet in the street with US$50 inside, as well as an address and a phone number. Would you return it to the owner?
YES / NO
Q5
You see your best friend's husband/wife having what appears to be a romantic dinner with a stranger. Would you feel obliged to tell your friend what you have seen?
YES / NO
Q6
The towels in your hotel bathroom are very attractive. Would you put one in your suitcase and walk away with it?
YES / NO
Q7
A friend offers you an illegal copy of an expensive computer software for free. Would you accept it and install it on your own computer for free?
YES / NO
Q8
While dropping off a file on an absent colleague's desk, you see a statement for his bank account. Would you take a quick look?
YES / NO
Q9
You are applying for a job but do not have the exact qualification. Do you embellish your resume knowing that you can quickly learn the skill if you get the job?
YES / NO
Q10
You are shopping in a large department store when you see someone sneak an item into their bag. Do you alert security?
YES / NO
